Consumer behavior : buying, having, and being

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Consumer behavior : buying, having, and being

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.

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Библиографические подробности
Главный автор:	Solomon, Michael R
Формат:	‌
Язык:	English
Опубликовано:	Pearson 2015
Предметы:	Consumer behavior Market surveys Marketing
Online-ссылка:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41098
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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