Advertising principles : choice, challenge, change /

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Advertising principles : choice, challenge, change /

This book is divided into four parts: The Challenging Business of Advertising; The Challenge of Strategy in Marketing and Advertising; Media Strategy: Challenges and Choices; and The Challenge of Advertising Creativity.

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Bibliografiske detaljer
Hovedforfatter:	Vanden Bergh, Bruce G.
Andre forfattere:	Katz, Helen.
Format:	Bog
Sprog:	English
Udgivet:	Lincolnwood, Ill : NTC Business Books, 1999.
Fag:	Advertising.
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Lignende værker

Advertising copywriting /
af: Burton, Philip Ward, 1910-
Udgivet: (1999)

NTC's dictionary of advertising
af: Wiechmann, Jack G.
Udgivet: (1993)

Advertising age handbook of advertising /
af: Lewis, Herschell Gordon, 1926-
Udgivet: (1999)

Advertising & IMC Principles & Practice ( 11th Edition)
af: Sandra, Moriarty, et al.
Udgivet: (2025)

Creative strategy in advertising /
af: Jewler, A. Jerome.
Udgivet: (2001)

Advertising
af: Wright, John S.
Udgivet: (1966)

Advertising : from fundamentals to strategies /
af: Rothschild, Michael L.
Udgivet: (1987)

Advertising strategy :
af: Percy, Larry
Udgivet: (1980)

Advertising in the 21st century :
af: Cowan, D. S.
Udgivet: (1968)

Contemporary advertising
af: Arens, William F.
Udgivet: (2009)

Contemporary advertising
af: William F. Arens
Udgivet: (1996)

Contemporary advertising
af: Arens, William F.
Udgivet: (2004)

Contemporary advertising
af: Arens, William F
Udgivet: (2002)

Advertising as communication
af: Dyer, Gillian
Udgivet: (1982)

Contemporary advertising /
af: Arens, William F.
Udgivet: (2002)

Contemporary advertising /
af: Arens, William F.
Udgivet: (2002)

Contemporary advertising /
af: Arens, William F.
Udgivet: (2004)

Contemporary advertising /
af: Arens, William F.
Udgivet: (2006)

Advertising and integrated brand promotion
af: O'Guinn, Thomas C.

Advertising and integrated brand promotion
af: O'Guinn, Thomas C.
Udgivet: (2006)

Essentials of contemporary advertising
af: Arens, William F.
Udgivet: (2009)

Creative strategy in advertising
af: Drewniany, Bonnie L.
Udgivet: (2008)

Creative strategy in advertising
af: Bonnie L. Drewniany
Udgivet: (2008)

Advertising in tourism and leisure /
af: Morgan, Nigel
Udgivet: (2000)

The fundamentals of advertising /
af: Wilmshurst, John.
Udgivet: (1999)

The end of advertising as we know it /
af: Zyman, Sergio.
Udgivet: (2002)

Fashion advertising and promotion /
af: Diamond, Jay.
Udgivet: (1996)

Advertising copywriting /
af: Burton, Philip Ward, 1910-
Udgivet: (1999)

Advertising in Japan
Udgivet: (1978)

An Investigation into English Lexical Choice in Trade Advertisements /
af: Ngô Thị Hồng
Udgivet: (2004)

Advertising :
af: Mono
Udgivet: (2001)

Advertising its place in political & managerial economics
af: Reekie, W. Duncan
Udgivet: (1974)

Advertising contemporary society :
af: Rotzoll, Kim B.
Udgivet: (1986)

An Investigation into English Lexical Choice in Trade Advertisements
af: Ngô Thị Hồng
Udgivet: (2004)

Advertising Theory (Second Edition)
af: Shelly, Rodgers, et al.
Udgivet: (2025)

The Role and application of advertising in Japan
Udgivet: (1973)

How to advertise :
af: Dean, Sandra Linville
Udgivet: (1980)

The Practice of Advertising
af: Mackay, Adrian R.
Udgivet: (2005)

Ogilvy on advertising
af: Ogilvy, David
Udgivet: (1983)

Advertising in action
af: Harris, Ralph
Udgivet: (1962)