Advertising principles : choice, challenge, change /

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Advertising principles : choice, challenge, change /

This book is divided into four parts: The Challenging Business of Advertising; The Challenge of Strategy in Marketing and Advertising; Media Strategy: Challenges and Choices; and The Challenge of Advertising Creativity.

保存先:

書誌詳細
第一著者:	Vanden Bergh, Bruce G.
その他の著者:	Katz, Helen.
フォーマット:	図書
言語:	English
出版事項:	Lincolnwood, Ill : NTC Business Books, 1999.
主題:	Advertising.
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Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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