International and global marketing : concepts and cases /
Introduction. The environment of international and global marketing. International and global management and strategy. International and global marketing operations. Bibliography. Selected cases.
Đã lưu trong:
| Formáid: | Leabhar |
|---|---|
| Teanga: | English |
| Foilsithe: |
Chicago :
Irwin,
1995.
|
| Ábhair: | |
| Clibeanna: |
Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
Míreanna Comhchosúla
-
Cases in global marketing strategies /
le: Jeannet, Jean-Pierre.
Foilsithe: (2001) -
International marketing
le: Kleindl, Brad (Kleindl, Brad Alan)
Foilsithe: (2007) -
Global marketing strategies /
le: Jeannet, Jean-Pierre.
Foilsithe: (1998) -
Global marketing /
le: Keegan, Warren J.
Foilsithe: (1997) -
International marketing cases
le: Subhash C. Jain
Foilsithe: (2001)


