Analysis for marketing planning

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Analysis for marketing planning

Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make...

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Bibliografische gegevens
Hoofdauteur:	Lehmann, Donald R
Formaat:	Boek
Taal:	Undetermined
Gepubliceerd in:	Boston McGraw-Hill/Irvin 2005
Onderwerpen:	Marketing analysis,Strategic planning,Marketing strategy,Chiến lược Marketing,Phân tích chiến lược Marketing,Phân tích Marketing
Tags:	Voeg label toe Geen labels, Wees de eerste die dit record labelt!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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