Advertising communications & promotion management
Đã lưu trong:
| Hovedforfatter: | John R. Rossiter |
|---|---|
| Format: | Bog |
| Sprog: | Undetermined |
| Udgivet: |
Boston
McGraw-Hill
1997
|
| Tags: |
Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
Lignende værker
-
Advertising communications and promotion management /
af: Rossiter, John R.
Udgivet: (1998) -
Integrated marketing communications in advertising and promotion
af: Shimp, Terence A.
Udgivet: (2007) -
Integrated advertising, promotion, and marketing communications
af: Clow, Kenneth E.
Udgivet: (2018) -
Integrated marketing communications in advertising and promotion
af: Shimp, Terrence A.
Udgivet: (2007) -
Advertising and promotion : an integrated marketing communications perspective
af: Belch, George E
Udgivet: (2018)