Advertising communications & promotion management
Gorde:
| Egile nagusia: | John R. Rossiter |
|---|---|
| Formatua: | Liburua |
| Hizkuntza: | Undetermined |
| Argitaratua: |
Boston
McGraw-Hill
1997
|
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
Antzeko izenburuak
-
Advertising communications and promotion management /
nork: Rossiter, John R.
Argitaratua: (1998) -
Integrated marketing communications in advertising and promotion
nork: Shimp, Terence A.
Argitaratua: (2007) -
Integrated advertising, promotion, and marketing communications
nork: Clow, Kenneth E.
Argitaratua: (2018) -
Integrated marketing communications in advertising and promotion
nork: Shimp, Terrence A.
Argitaratua: (2007) -
Advertising and promotion : an integrated marketing communications perspective
nork: Belch, George E
Argitaratua: (2018)