Basic marketing : A global-managerial approach
This work offers a thorough integration of the latest marketing themes, topics and examples, to focus on management decision-making in marketing, and provide integrated coverage of special topics such as technology, ethics, international perspectives, relationship marketing and services. This book d...
Αποθηκεύτηκε σε:
Κύριος συγγραφέας: | Perreault, William D. |
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Μορφή: | Βιβλίο |
Γλώσσα: | Undetermined |
Έκδοση: |
Boston, Mass.
McGraw-Hill
2005
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Θέματα: | |
Ετικέτες: |
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Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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Παρόμοια τεκμήρια
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Basic marketing :
ανά: Perreault, William D.
Έκδοση: (2005) -
Applications in basic marketing :
ανά: Perreault, William D.
Έκδοση: (2005) -
Basic marketing : a marketing strategy planning approach
ανά: Perreault, William D
Έκδοση: (2008) -
Applications in Basic Marketing: Clippings From the Popular Business Press 2005-2006 Edition /
ανά: D.Perreault William
Έκδοση: (2005) -
Basic marketing :
ανά: Perreault, William D.
Έκδοση: (2002)