Customer be havior : Buying, having, and being
This book explores the many facets of consumer behavior. Its current coverage and engaging writing style reflect the latest research and hip trends. Chapter topics look at consumers as individuals and decision-makers, income and social class, various subcultures, and cultural influences on consumer...
محفوظ في:
المؤلف الرئيسي: | Solomon, Michael R. |
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التنسيق: | كتاب |
اللغة: | Undetermined |
منشور في: |
New Jersey
Prentical Hall
2001
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الموضوعات: | |
الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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مواد مشابهة
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Consumer behavior
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بواسطة: McKean, John
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Customer's new voice : extreme relevancy and experience through volunteered customer information /
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Work motivation in orrganizational be havior
بواسطة: Pinder, Craig C.
منشور في: (1997) -
Consumer behavior : buying, having, and being
بواسطة: Solomon, Michael R
منشور في: (2015)