Customer be havior :

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Customer be havior : Buying, having, and being

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This book explores the many facets of consumer behavior. Its current coverage and engaging writing style reflect the latest research and hip trends. Chapter topics look at consumers as individuals and decision-makers, income and social class, various subcultures, and cultural influences on consumer...

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Opis bibliograficzny
1. autor:	Solomon, Michael R.
Format:	Książka
Język:	Undetermined
Wydane:	New Jersey Prentical Hall 2001
Hasła przedmiotowe:	Consumer behavior
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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