Customer be havior :

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Customer be havior : Buying, having, and being

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This book explores the many facets of consumer behavior. Its current coverage and engaging writing style reflect the latest research and hip trends. Chapter topics look at consumers as individuals and decision-makers, income and social class, various subcultures, and cultural influences on consumer...

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Библиографические подробности
Главный автор:	Solomon, Michael R.
Формат:	‌
Язык:	Undetermined
Опубликовано:	New Jersey Prentical Hall 2001
Предметы:	Consumer behavior
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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