Customer be havior :

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Customer be havior : Buying, having, and being

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This book explores the many facets of consumer behavior. Its current coverage and engaging writing style reflect the latest research and hip trends. Chapter topics look at consumers as individuals and decision-makers, income and social class, various subcultures, and cultural influences on consumer...

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Bibliografske podrobnosti
Glavni avtor:	Solomon, Michael R.
Format:	Knjiga
Jezik:	Undetermined
Izdano:	New Jersey Prentical Hall 2001
Teme:	Consumer behavior
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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