Blue ocean strategy how to create uncontested market space and make the competition irrelevant
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| Main Author: | Kim, W. Chan |
|---|---|
| Other Authors: | W. Chan Kim; Renée Mauborgne |
| Language: | Undetermined English |
| Published: |
Boston, Massachusetts
Harvard Business Review Press
2015
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| Subjects: | |
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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