Services marketing management : an international perspective /

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Services marketing management : an international perspective /

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Bibliografiske detaljer
Hovedforfatter:	Kasper, Hans.
Format:	Bog
Sprog:	English
Udgivet:	New york : John Wiley and Sons, 1999.
Fag:	Marketing. Management. Service industries > Marketing > Management. Customer service > Marketing > Management.
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Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Lignende værker

Services marketing management a strategic perspective
af: Kasper, Hans.
Udgivet: (2006)

Contemporary services marketing management : a reader /
Udgivet: (1997)

Service innovation /
Udgivet: (2016)

Services marketing /
af: Zeithaml, Valarie A.
Udgivet: (1996)

Service Management and Marketing Principles
af: Jay, Kandampully, et al.
Udgivet: (2025)

Services marketing : integrating customer focus across the firm /
af: Zeithaml, Valarie A.
Udgivet: (2006)

Interactive services marketing /
af: Fisk, Raymond P.
Udgivet: (2000)

Interactive services marketing /
af: Fisk, Raymond P.
Udgivet: (2008)

Services marketing : integrating customer focus across the firm /
af: Zeithaml, Valarie A.
Udgivet: (2000)

Services marketing
af: Zeithaml, Valarie A.
Udgivet: (2006)

Services marketing /
af: Kurtz, David L., 1941-
Udgivet: (1998)

Marketing in travel and tourism
af: Middleton, Victor T. C.
Udgivet: (2009)

Services Marketing Cases in Emerging Markets. 1st ed. 2017
af: Roy, Sanjit Kumar, et al.
Udgivet: (2020)

Professional services :
af: Delong, Thomas
Udgivet: (2003)

Customer service
af: Lucas, Robert W.
Udgivet: (2005)

Services marketing :
af: Hoffman, K. Douglas
Udgivet: (2006)

Customer service secrets
af: Economy, Peter
Udgivet: (2004)

Professional services marketing
af: Schultz, Mike
Udgivet: (2013)

Principles of services marketing
af: Palmer, Adrian
Udgivet: (2005)

Marketing management for small and medium enterprises: About customers: Gathering information on purchasing processes and trends
af: Business School of the National Economics Univ. of Hanoi
Udgivet: (2001)

Strategic Marketing Cases in Emerging Markets. 1st ed. 2017
af: Adhikari, Atanu, et al.
Udgivet: (2020)

Marketing plans for services : a complete guide
af: McDonald, Malcolm, et al.
Udgivet: (2015)

Instructor's Manual for Strategic Marketing Cases in Emerging Markets. 1st ed. 2017
af: Adhikari, Atanu, et al.
Udgivet: (2020)

Services Marketing /
af: Zeithaml Valarie A
Udgivet: (2005)

Marketing the professional services firm :
af: Young, Laurie
Udgivet: (2005)

Uncommon service : how to win by putting customers at the core of your business /
af: Frei, Frances.
Udgivet: (2012)

Services marketing
af: Bateson, John E. G
Udgivet: (2011)

Quản trị marketing trong các doanh nghiệp vừa và nhỏ: Thu thập thông tin về quá trình và xu hướng mua hàng của khách hàng
af: Viện Quản trị kinh doanh
Udgivet: (2001)

Essentials of Services Marketing (3rd Edition)
af: Jochen, Wirtz, et al.
Udgivet: (2023)

Relationship marketing : bringing quality, customer service, and marketing together /
af: Christopher, Martin.
Udgivet: (1991)

Service management and marketing
af: Grönroos, Christian
Udgivet: (2015)

Services Marketing: Intergrating Customer Focus Across the Firm
af: Valarie A., Zeithaml, et al.
Udgivet: (2021)

Services marketing : concepts, strategies, & cases /
af: Hoffman, K. Douglas,, et al.
Udgivet: (2017)

Consumers and services /
af: Gabbott, Mark.
Udgivet: (1998)

Services marketing
af: Fisk, Raymond P
Udgivet: (2014)

Professional services marketing :
af: Schultz, Mike
Udgivet: (2013)

Marketing management /
af: Kotler, Philip, 1931-
Udgivet: (2000)

Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life /
af: Fragasso Phil
Udgivet: (2008)

Marketing management : strategies and programs /
af: Guiltinan, Joseph P.
Udgivet: (1997)

Basic marketing management /
af: Dalrymple, Douglas J.
Udgivet: (2000)