Marketing globally : planning and practice /

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Marketing globally : planning and practice /

This book contains four parts: The World Environment of International Marketing; Assessing the International Marketing Environment; Implementing International Marketing Strategies; and Coordinating and Controlling Marketing Programs.

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Bibliografski detalji
Glavni autor:	Samli, A. Coskun.
Daljnji autori:	Hill, John S.
Format:	Knjiga
Jezik:	English
Izdano:	Lincolnwood, Ill. : NTC Business Books, 1998.
Teme:	Marketing. Export marketing.
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Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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