Marketing management :

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Marketing management : knowledge and skills

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This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examp...

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Bibliografski detalji
Glavni autor:	Peter, J Paul
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Boston, Mass. Irwin/McGraw-Hill, c1998
Teme:	Marketing,Tiếp thị Management,Quản lý
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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