Marketing management :

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Marketing management : knowledge and skills

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This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examp...

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Библиографические подробности
Главный автор:	Peter, J Paul
Формат:	‌
Язык:	Undetermined
Опубликовано:	Boston, Mass. Irwin/McGraw-Hill, c1998
Предметы:	Marketing,Tiếp thị Management,Quản lý
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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