Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
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| Auteur principal: | Kim, W. Chan. |
|---|---|
| Autres auteurs: | Mauborgne, René |
| Format: | Livre |
| Langue: | English |
| Publié: |
Boston, Massachusetts :
Harvard Business Review Press,
2015
|
| Édition: | Expanded edition |
| Sujets: | |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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