Marketing management :

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Marketing management : knowledge and skills

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This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examp...

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书目详细资料
主要作者:	Peter, J Paul
格式:	图书
语言:	Undetermined
出版:	Boston, Mass. Irwin/McGraw-Hill, c1998
主题:	Marketing,Tiếp thị Management,Quản lý
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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