Advertising and promotion : an integrated marketing communications perspective

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Advertising and promotion : an integrated marketing communications perspective

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Bibliografiske detaljer
Hovedforfatter:	Belch, George E
Format:	Sách
Sprog:	Undetermined
Udgivet:	McGraw-Hill 2018
Fag:	Advertising; Communication in marketing; Quảng cáo;
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Trung tâm Thư viện - Trường Đại học Công nghiệp TP. Hồ Chí Minh

Lignende værker

Advertising and Promotion: An Integrated Marketing Communications Perspective (Eleventh Edition)
af: George, E. Belch, et al.
Udgivet: (2023)

Integrated marketing communications in advertising and promotion
af: Shimp, Terrence A.
Udgivet: (2007)

Advertising: An Integrated Marketing Communication Perspective (Fourth Edition)
af: Gayle, Kerr, et al.
Udgivet: (2023)

Advertising and promotion :
af: Belch, George E. (George Eugene)
Udgivet: (2004)

Advertising and promotion :
af: Belch, George E. (George Eugene)
Udgivet: (2004)

Integrated Advertising, Promotion, and Marketing Communications (Global Edition - Eighth Edition)
af: Kenneth, E. Clow, et al.
Udgivet: (2023)

Integrated Advertising, Promotion, and Marketing Communications (Ninth Edition - Global Edition)
af: Kenneth, E. Clow, et al.
Udgivet: (2023)

Advertising Promotion and Other Aspects of Integrated Marketing Communications ( 9th Edition)
af: A. Terence, Shimp, et al.
Udgivet: (2025)

Integrated marketing communications in advertising and promotion
af: Shimp, Terence A.
Udgivet: (2007)

Promotion and integrated marketing communications
af: Semenik, Richard J.

Advertising communications and promotion management /
af: Rossiter, John R.
Udgivet: (1998)

Advertising and promotion : an integrated marketing communications perspective
af: Belch, George E.
Udgivet: (2004)

Advertising and promotion : an integrated marketing communications perspective /
af: Belch, George E. (George Edward), 1951-
Udgivet: (2004)

Integrated advertising, promotion, and marketing communications
af: Clow, Kenneth E.
Udgivet: (2018)

Advertising and sales promotion
af: Kaser, Ken
Udgivet: (2013)

Advertising & promotion
af: Hackley, Christopher E
Udgivet: (2010)

Advertising and integrated brand promotion
af: O'Guinn, Thomas C.
Udgivet: (2006)

Advertising and integrated brand promotion
af: O'Guinn, Thomas C.

Marketing management for small and medium enterprises: Promotion and advertising
af: Business School of the National Economics Univ. of Hanoi
Udgivet: (2001)

Advertising & IMC :
af: Moriarty, Sandra E.
Udgivet: (2015)

Ogilvy on advertising
af: Ogilvy, David
Udgivet: (1983)

Beyond advertising :
af: Wind, Yoram
Udgivet: (2016)

Essentials of contemporary advertising
af: Arens, William F.
Udgivet: (2007)

Essentials of contemporary advertising
af: Arens, William F.
Udgivet: (2007)

The end of advertising as we know it
af: Zyman, Sergio
Udgivet: (2002)

Advertising campaign strategy:
af: Parente, Donald
Udgivet: (2004)

Contemporary advertising
af: Arens, William F
Udgivet: (2006)

The handbook of international marketing communications /
Udgivet: (1999)

Beyond advertising
af: Wind, Yoram
Udgivet: (2016)

Fashion advertising and promotion /
af: Diamond, Jay.
Udgivet: (1996)

Advertising Impact and Controlling in Content Marketing
af: Thomas, Horner
Udgivet: (2025)

Marketing and advertising yearbook
Udgivet: (1990)

Advertising as communication
af: Dyer, Gillian
Udgivet: (1982)

Advertising contemporary society :
af: Rotzoll, Kim B.
Udgivet: (1986)

Advertising management
af: Aaker, David A.
Udgivet: (1987)

Marketing du kích trong 30 ngày
af: Levinson, Jay Conrad
Udgivet: (2007)

Quảng cáo truyền hình trong kinh tế thị trường :
af: Đào, Hữu Dũng
Udgivet: (2004)

Instant promotions
af: Sugars, Bradley J
Udgivet: (2006)

Strategic advertising management
af: Percy, Larry
Udgivet: (2001)

Advertising promotion, and supplemental aspects of intehrated marketing communications
af: Shimp, Terence A.
Udgivet: (1997)