Advertising and promotion : an integrated marketing communications perspective

QR kód

Advertising and promotion : an integrated marketing communications perspective

Zobrazit další vydání (1)

Uloženo v:

Podrobná bibliografie
Hlavní autor:	Belch, George E
Médium:	Sách
Jazyk:	Undetermined
Vydáno:	McGraw-Hill 2018
Témata:	Advertising; Communication in marketing; Quảng cáo;
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Thư viện lưu trữ:	Trung tâm Thư viện - Trường Đại học Công nghiệp TP. Hồ Chí Minh

Podobné jednotky

Advertising and Promotion: An Integrated Marketing Communications Perspective (Eleventh Edition)
Autor: George, E. Belch, a další
Vydáno: (2023)

Advertising and Promotion an Integrated Marketing Communications Perspective (Twelfth Edition)
Autor: George E., Belch, a další
Vydáno: (2026)

Integrated marketing communications in advertising and promotion
Autor: Shimp, Terrence A.
Vydáno: (2007)

Advertising: An Integrated Marketing Communication Perspective (Fourth Edition)
Autor: Gayle, Kerr, a další
Vydáno: (2023)

Advertising and promotion :
Autor: Belch, George E. (George Eugene)
Vydáno: (2004)

Advertising and promotion :
Autor: Belch, George E. (George Eugene)
Vydáno: (2004)

Integrated Advertising, Promotion, and Marketing Communications (Global Edition - Eighth Edition)
Autor: Kenneth, E. Clow, a další
Vydáno: (2023)

Integrated Advertising, Promotion, and Marketing Communications (Ninth Edition - Global Edition)
Autor: Kenneth, E. Clow, a další
Vydáno: (2023)

Advertising Promotion and Other Aspects of Integrated Marketing Communications ( 9th Edition)
Autor: A. Terence, Shimp, a další
Vydáno: (2025)

Integrated marketing communications in advertising and promotion
Autor: Shimp, Terence A.
Vydáno: (2007)

Promotion and integrated marketing communications
Autor: Semenik, Richard J.

Advertising communications and promotion management /
Autor: Rossiter, John R.
Vydáno: (1998)

Advertising and promotion : an integrated marketing communications perspective
Autor: Belch, George E.
Vydáno: (2004)

Advertising and promotion : an integrated marketing communications perspective /
Autor: Belch, George E. (George Edward), 1951-
Vydáno: (2004)

Integrated advertising, promotion, and marketing communications
Autor: Clow, Kenneth E.
Vydáno: (2018)

Advertising & promotion
Autor: Hackley, Christopher E
Vydáno: (2010)

Advertising and sales promotion
Autor: Kaser, Ken
Vydáno: (2013)

Advertising Age The Principles of Advertising and Marketing Communication at Work
Autor: Esther, Thorson, a další
Vydáno: (2026)

Advertising and integrated brand promotion
Autor: O'Guinn, Thomas C.
Vydáno: (2006)

Advertising and integrated brand promotion
Autor: O'Guinn, Thomas C.

Marketing management for small and medium enterprises: Promotion and advertising
Autor: Business School of the National Economics Univ. of Hanoi
Vydáno: (2001)

The Marketing Analytics Practitioner’s Guide: Volume 2: Product, Advertising, Packaging, Biometrics, Price and Promotion
Autor: Ashok, Charan
Vydáno: (2026)

Advertising & IMC :
Autor: Moriarty, Sandra E.
Vydáno: (2015)

Ogilvy on advertising
Autor: Ogilvy, David
Vydáno: (1983)

Beyond advertising :
Autor: Wind, Yoram
Vydáno: (2016)

Essentials of contemporary advertising
Autor: Arens, William F.
Vydáno: (2007)

Essentials of contemporary advertising
Autor: Arens, William F.
Vydáno: (2007)

Advertising campaign strategy:
Autor: Parente, Donald
Vydáno: (2004)

The end of advertising as we know it
Autor: Zyman, Sergio
Vydáno: (2002)

Contemporary advertising
Autor: Arens, William F
Vydáno: (2006)

The handbook of international marketing communications /
Vydáno: (1999)

Beyond advertising
Autor: Wind, Yoram
Vydáno: (2016)

Fashion advertising and promotion /
Autor: Diamond, Jay.
Vydáno: (1996)

Advertising Impact and Controlling in Content Marketing
Autor: Thomas, Horner
Vydáno: (2025)

Marketing and advertising yearbook
Vydáno: (1990)

Advertising as communication
Autor: Dyer, Gillian
Vydáno: (1982)

Advertising contemporary society :
Autor: Rotzoll, Kim B.
Vydáno: (1986)

Advertising management
Autor: Aaker, David A.
Vydáno: (1987)

Strategic advertising management
Autor: Percy, Larry
Vydáno: (2001)

Marketing du kích trong 30 ngày
Autor: Levinson, Jay Conrad
Vydáno: (2007)