Advertising and promotion : an integrated marketing communications perspective

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Advertising and promotion : an integrated marketing communications perspective

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Xehetasun bibliografikoak
Egile nagusia:	Belch, George E
Formatua:	Sách
Hizkuntza:	Undetermined
Argitaratua:	McGraw-Hill 2018
Gaiak:	Advertising; Communication in marketing; Quảng cáo;
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Thư viện lưu trữ:	Trung tâm Thư viện - Trường Đại học Công nghiệp TP. Hồ Chí Minh

Antzeko izenburuak

Advertising and Promotion: An Integrated Marketing Communications Perspective (Eleventh Edition)
nork: George, E. Belch, et al.
Argitaratua: (2023)

Integrated marketing communications in advertising and promotion
nork: Shimp, Terrence A.
Argitaratua: (2007)

Advertising: An Integrated Marketing Communication Perspective (Fourth Edition)
nork: Gayle, Kerr, et al.
Argitaratua: (2023)

Integrated Advertising, Promotion, and Marketing Communications (Global Edition - Eighth Edition)
nork: Kenneth, E. Clow, et al.
Argitaratua: (2023)

Integrated Advertising, Promotion, and Marketing Communications (Ninth Edition - Global Edition)
nork: Kenneth, E. Clow, et al.
Argitaratua: (2023)

Advertising and promotion :
nork: Belch, George E. (George Eugene)
Argitaratua: (2004)

Advertising and promotion :
nork: Belch, George E. (George Eugene)
Argitaratua: (2004)

Advertising Promotion and Other Aspects of Integrated Marketing Communications ( 9th Edition)
nork: A. Terence, Shimp, et al.
Argitaratua: (2025)

Integrated marketing communications in advertising and promotion
nork: Shimp, Terence A.
Argitaratua: (2007)

Promotion and integrated marketing communications
nork: Semenik, Richard J.

Advertising communications and promotion management /
nork: Rossiter, John R.
Argitaratua: (1998)

Advertising and promotion : an integrated marketing communications perspective
nork: Belch, George E.
Argitaratua: (2004)

Advertising and promotion : an integrated marketing communications perspective /
nork: Belch, George E. (George Edward), 1951-
Argitaratua: (2004)

Integrated advertising, promotion, and marketing communications
nork: Clow, Kenneth E.
Argitaratua: (2018)

Advertising and sales promotion
nork: Kaser, Ken
Argitaratua: (2013)

Advertising & promotion
nork: Hackley, Christopher E
Argitaratua: (2010)

Advertising and integrated brand promotion
nork: O'Guinn, Thomas C.
Argitaratua: (2006)

Advertising and integrated brand promotion
nork: O'Guinn, Thomas C.

Marketing management for small and medium enterprises: Promotion and advertising
nork: Business School of the National Economics Univ. of Hanoi
Argitaratua: (2001)

Advertising & IMC :
nork: Moriarty, Sandra E.
Argitaratua: (2015)

Ogilvy on advertising
nork: Ogilvy, David
Argitaratua: (1983)

Beyond advertising :
nork: Wind, Yoram
Argitaratua: (2016)

Essentials of contemporary advertising
nork: Arens, William F.
Argitaratua: (2007)

Essentials of contemporary advertising
nork: Arens, William F.
Argitaratua: (2007)

Advertising campaign strategy:
nork: Parente, Donald
Argitaratua: (2004)

The end of advertising as we know it
nork: Zyman, Sergio
Argitaratua: (2002)

Contemporary advertising
nork: Arens, William F
Argitaratua: (2006)

The handbook of international marketing communications /
Argitaratua: (1999)

Beyond advertising
nork: Wind, Yoram
Argitaratua: (2016)

Fashion advertising and promotion /
nork: Diamond, Jay.
Argitaratua: (1996)

Advertising Impact and Controlling in Content Marketing
nork: Thomas, Horner
Argitaratua: (2025)

Marketing and advertising yearbook
Argitaratua: (1990)

Advertising as communication
nork: Dyer, Gillian
Argitaratua: (1982)

Advertising contemporary society :
nork: Rotzoll, Kim B.
Argitaratua: (1986)

Advertising management
nork: Aaker, David A.
Argitaratua: (1987)

Strategic advertising management
nork: Percy, Larry
Argitaratua: (2001)

Marketing du kích trong 30 ngày
nork: Levinson, Jay Conrad
Argitaratua: (2007)

Advertising promotion, and supplemental aspects of intehrated marketing communications
nork: Shimp, Terence A.
Argitaratua: (1997)

Quảng cáo truyền hình trong kinh tế thị trường :
nork: Đào, Hữu Dũng
Argitaratua: (2004)

Instant promotions
nork: Sugars, Bradley J
Argitaratua: (2006)