Advertising and promotion : an integrated marketing communications perspective

Codi QR

Advertising and promotion : an integrated marketing communications perspective

Veure altres versions (1)

Guardat en:

Dades bibliogràfiques
Autor principal:	Belch, George E
Format:	Sách
Idioma:	Undetermined
Publicat:	McGraw-Hill 2018
Matèries:	Advertising; Communication in marketing; Quảng cáo;
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Thư viện - Trường Đại học Công nghiệp TP. Hồ Chí Minh

Ítems similars

Advertising and Promotion: An Integrated Marketing Communications Perspective (Eleventh Edition)
per: George, E. Belch, et al.
Publicat: (2023)

Integrated marketing communications in advertising and promotion
per: Shimp, Terrence A.
Publicat: (2007)

Advertising: An Integrated Marketing Communication Perspective (Fourth Edition)
per: Gayle, Kerr, et al.
Publicat: (2023)

Integrated Advertising, Promotion, and Marketing Communications (Global Edition - Eighth Edition)
per: Kenneth, E. Clow, et al.
Publicat: (2023)

Integrated Advertising, Promotion, and Marketing Communications (Ninth Edition - Global Edition)
per: Kenneth, E. Clow, et al.
Publicat: (2023)

Advertising and promotion :
per: Belch, George E. (George Eugene)
Publicat: (2004)

Advertising and promotion :
per: Belch, George E. (George Eugene)
Publicat: (2004)

Advertising Promotion and Other Aspects of Integrated Marketing Communications ( 9th Edition)
per: A. Terence, Shimp, et al.
Publicat: (2025)

Integrated marketing communications in advertising and promotion
per: Shimp, Terence A.
Publicat: (2007)

Promotion and integrated marketing communications
per: Semenik, Richard J.

Advertising communications and promotion management /
per: Rossiter, John R.
Publicat: (1998)

Advertising and promotion : an integrated marketing communications perspective
per: Belch, George E.
Publicat: (2004)

Advertising and promotion : an integrated marketing communications perspective /
per: Belch, George E. (George Edward), 1951-
Publicat: (2004)

Integrated advertising, promotion, and marketing communications
per: Clow, Kenneth E.
Publicat: (2018)

Advertising & promotion
per: Hackley, Christopher E
Publicat: (2010)

Advertising and sales promotion
per: Kaser, Ken
Publicat: (2013)

Advertising and integrated brand promotion
per: O'Guinn, Thomas C.
Publicat: (2006)

Advertising and integrated brand promotion
per: O'Guinn, Thomas C.

Marketing management for small and medium enterprises: Promotion and advertising
per: Business School of the National Economics Univ. of Hanoi
Publicat: (2001)

Advertising & IMC :
per: Moriarty, Sandra E.
Publicat: (2015)

Ogilvy on advertising
per: Ogilvy, David
Publicat: (1983)

Beyond advertising :
per: Wind, Yoram
Publicat: (2016)

Essentials of contemporary advertising
per: Arens, William F.
Publicat: (2007)

Essentials of contemporary advertising
per: Arens, William F.
Publicat: (2007)

Advertising campaign strategy:
per: Parente, Donald
Publicat: (2004)

The end of advertising as we know it
per: Zyman, Sergio
Publicat: (2002)

The handbook of international marketing communications /
Publicat: (1999)

Contemporary advertising
per: Arens, William F
Publicat: (2006)

Beyond advertising
per: Wind, Yoram
Publicat: (2016)

Fashion advertising and promotion /
per: Diamond, Jay.
Publicat: (1996)

Advertising Impact and Controlling in Content Marketing
per: Thomas, Horner
Publicat: (2025)

Marketing and advertising yearbook
Publicat: (1990)

Advertising as communication
per: Dyer, Gillian
Publicat: (1982)

Advertising contemporary society :
per: Rotzoll, Kim B.
Publicat: (1986)

Advertising management
per: Aaker, David A.
Publicat: (1987)

Strategic advertising management
per: Percy, Larry
Publicat: (2001)

Marketing du kích trong 30 ngày
per: Levinson, Jay Conrad
Publicat: (2007)

Advertising promotion, and supplemental aspects of intehrated marketing communications
per: Shimp, Terence A.
Publicat: (1997)

Quảng cáo truyền hình trong kinh tế thị trường :
per: Đào, Hữu Dũng
Publicat: (2004)

Instant promotions
per: Sugars, Bradley J
Publicat: (2006)