An integrated approach to new food product development
New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. These failures drive home the need to understand the market and the consumer in...
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| Format: | Book |
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| Language: | Undetermined |
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Boca Raton
CRC Press
2009
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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