An integrated approach to new food product development

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An integrated approach to new food product development

New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. These failures drive home the need to understand the market and the consumer in...

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書目詳細資料
格式:	圖書
語言:	Undetermined
出版:	Boca Raton CRC Press 2009
主題:	Food,New products,Food industry and trade,Food Research,Marketing
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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