Customer satisfaction measurement and management : using the voice of the customer /

This book is about: Commitment to customer satisfaction; Objectives and hypotheses; Research design; ...

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Bibliographic Details
Main Author: Naumann, Earl, 1946-
Other Authors: Giel, Kathleen.
Format: Book
Language:English
Published: Cincinnati, Ohio : Thomson Executive Press, 1995.
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Institutions: Mạng thư viện Đại học Đà Nẵng

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