Marketing research
Presents marketing research through the eyes of a manager using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style.
Đã lưu trong:
Hovedforfatter: | McDaniel, Carl |
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Format: | Bog |
Sprog: | Undetermined |
Udgivet: |
New Jersey
John Wiley and Sons
2005
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Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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Lignende værker
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Marketing research
af: McDaniel, Carl
Udgivet: (2005) -
Marketing Research Essentials
af: McDaniel, Carl D.
Udgivet: (2004) -
Marketing Research Essentials
af: McDaniel, Carl D.
Udgivet: (2004) -
Marketing research essentials
af: McDaniel, Carl D.
Udgivet: (2006) -
Marketing research essentials
af: McDaniel, Carl D.
Udgivet: (2006)