Marketing research
Presents marketing research through the eyes of a manager using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style.
Gardado en:
Autor Principal: | McDaniel, Carl |
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Formato: | Libro |
Idioma: | Undetermined |
Publicado: |
New Jersey
John Wiley and Sons
2005
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Những chủ đề: | |
Các nhãn: |
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Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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