Services marketing : a magerial perspective /
Saved in:
| Main Author: | McColl, Rod |
|---|---|
| Other Authors: | Callaghan, Bill, Palmer, Adrian |
| Format: | Book (Paper) |
| Language: | Vietnamese |
| Published: |
Sydney :
McGraw-Hill,
2000
|
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institutions: | Thư viện Trường Đại học Đà Lạt |
|---|
Similar Items
-
Marketing : a strategic approach /
by: McColl-Kennedy, J. R.
Published: (2000) -
Services marketing management a strategic perspective
by: Kasper, Hans.
Published: (2006) -
Services marketing management : an international perspective /
by: Kasper, Hans.
Published: (1999) -
Marketing plans for services : a complete guide
by: McDonald, Malcolm, et al.
Published: (2015) -
Services Marketing /
by: Zeithaml Valarie A
Published: (2005)